As a London 2012 Olympic Sponsor, EDF worked with MET Studio to create a pavilion in the heart of the Olympic Park. The narrative revolved around the relationship between energy and sport, showing visitors in fun and engaging ways how essential energy is in our everyday lives.

Visitors could interact and generate their own energy individually or as a group; communicating the message that together, we can create a sustainable future. The experience included an augmented reality app that allowed visitors to unlock content, and take their pictures with virtual athletes. MET Studio also created an immersive introduction film, which told the story of how electricity powers a young girl’s path to becoming an Olympic athlete.